The Network and Relationships

By: Victor Normand
Published: March 2015

Manager, Krystal Brule, accepting Award on behalf of Acton Real Estate in Las Vegas

Manager, Krystal Brule, accepting Award on behalf of Acton Real Estate in Las Vegas

Press Release:
International Real Estate Conference Draws 2,000 Attendees
Local Firm among Top Award Winners – and that would be Acton Real Estate.

We all work in a networked economy. Businesses routinely tout their connections to vast networks, some that circle the globe, to illustrate how their customers benefit from doing business with them. Some networks are based on numerous company offices, some by industry. The truth is any network is only useful when there is interaction among those who belong to the network.

Acton Real Estate belongs to a global network of independent real estate companies, called the Leading Real Estate Companies of the World® (LeadingRE). The criterion for membership is rigid and requires that members refer relocation business to one another regularly. In doing so, it’s a routine business for us to ensure that our clients will be referred to a company that we know will serve them exceedingly well. At the annual LeadingRE conference held in Las Vegas in February, 2,000 participants from over 500 of the best independent real estate companies from across the country and around the world gathered to learn new things, exchange ideas and recognize the achievements of member companies.

Acton Real Estate came away with top honors for outgoing referral production and placed among the top 5 in 4 other categories. The company’s accomplishments made it rank 3rd overall among 130 partner companies of similar size.

Success in the networked economy requires that companies both compete and cooperate. Two authors on the subject of business management, Adam Brandenburger and Barry Nalebuff from Harvard and Yale respectively, coined the term co-opetition to describe the place where competition and cooperation merge to respond to a changing business dynamic. They published their work in 1996 just as this new paradigm was evolving; where “information, connectivity and time” began to define how business was conducted.

Consumers began to discover, and now take for granted that barriers to entry into the world of commerce were falling. They have come to expect that all buyers and all sellers have gathered to form the once only theoretical “perfect marketplace.” But membership in the interconnected world adds value to business transactions only when there is active participation. Joining is not co-opetition; relationships must be used to have value.

The active participation of Acton Real Estate in LeadingRE truly adds value to the service we provide to clients. In addition, the ongoing interaction with the best independent real estate companies around the globe continually strengthens those relationships. Being top of mind with real estate companies in Boston, Chicago or London is good for business and good for our clients and it’s what they should expect.

The Resident Expertsm are off to a great start in 2015, using their networking skills in every way to make sure the clients we serve are active players in the global marketplace.